Sometimes travel blogging can be confusing, because a lot of the blogging advice you read around the web doesn’t apply to us. If you Google travel blog post ideas, you’ll probably come up with something like:
“Just make something really practical with lots of good information!”
Well, not really.
Sure, we can write another long detailed post about how to save money in Copenhagen. And some people might find it really helpful. But that isn’t going to inspire people to follow you forever. There are hundreds of posts like that. What is going to make yours so different? Did you find a different Copenhagen hiding somewhere else in the world that nobody has ever heard of? Probably not.
But you can talk about Copenhagen in a way they’ve never seen or heard before. You can share a singular story of Copenhagen. You can tell people what the unique city of Copenhagen taught you. You can tell them something nobody can write but you.
For a lot of other bloggers, this rule doesn’t apply. If you’re a food blogger, nobody wants to know what your chocolate cake taught you. They don’t want to know how cooking it helped you discover your purpose in life. They want the damn recipe! With a ton of good photos so they don’t screw up their own chocolate cake. If you’re favourite food blogger leaves out the “how-to” and just talks about their chocolate cake feelings, you’ll probably be punching your screen pretty quickly.
So what kind of posts can you write that will make travel lusters remember your name? What is something that will inspire them to travel more? How can you connect with them deeply so when they finally have a life-changing adventure, they’ll say to themselves, “George inspired me to do this!” (Assuming your name is George, of course).
Listed below are 3 travel blog post ideas ideas that will help you hit these notes. Try all of them. If they turn out great and you love them – awesome. And if they suck really bad – that’s also awesome. Because even if you don’t publish them, they’re great exercises for your writing muscle.
1. A special person
Talk about a person that had a big impact on you. Most of you are probably thinking romance, but it doesn’t need to be. It can just be an old man you met sitting in a market, or a street hustler you had a conversation with. Someone you met on the plane. Anybody.
A good way to start is to think about a person you remember from your travels, recreate the scene in your head and challenge yourself to write two pages. You will naturally segue into all sorts of thoughts and observations, which is exactly the point of the exercise. You are writing about how this person, in this foreign place, affected you and your journey. So much of travel is about human relationships, and if you can pull that emotion out of your readers, or better yet, make them reminisce about a similar experience, they’ll be clicking through to every other post on your blog searching for more. Touch the heart and ye doors shall open, my friend.
A good example: A Bowl Of Potato Soup In Rotorua by Bren On The Road
2. A specific place within a place
Often people write about places that ‘captured’ their heart or something similar. For example, “I became a different person in Rome” etc etc. That’s great, but what can make these far more impactful is zoning in to a more a specific place – maybe a favourite coffee shop in Rome, a certain bench by the beach, a certain walk you did every morning.
These types of post are powerful because they reduce the travel experience from something grand down to something simple. This makes them more relatable to people than, say, your epic road trip around Italy or climbing some huge mountain. Your posts of grandeur also have their place, but these simpler posts will do a better job of forming that connection with the reader that makes them feel like they know you. That’s what building an audience is about.
A good example: How A Clock Tower In Albania Changed My Life by Wandering Earl
3. A single experience
We often like to write about our trips from a broader point of view. If we take a trip to Thailand, we talk about this beach and that island and this town and smash it all together and sounds super adventurous and fun and impressive. But what is travel really about? It’s about learning about yourself and the world we live in. If you can target a single experience – it could be a single meal, a single meeting, a single bus ride, and try and tell the story of Thailand through that lens, this can often become a more powerful story than unloading every single detail of your trip.
Again, very busy blog posts can be fun but they can also be overwhelming. To tap into the personal element of travel, which is what many dedicated readers will appreciate, it helps to simplify things down to something we all can understand. It is much easier to do that with individual experiences, rather than crazy elaborate ones.
A good example: A New York Moment by Legal Nomads
Get writing and good luck!